Softer Sales Cycles: Plan launches, sales cycles, and enrolments in your business that feel calm and gentle to bring to life and support you to reach your sales goals too.
Do you ever wish that selling could feel a little easier in your business?
That you didn’t have to feel the pressure to do all of the things, create more content than you actually have the capacity for, and push your nervous system past its limits to try and make enough money to sustain your life?
Maybe you’ve been taught that a launch needs to look like this: six weeks of warm up content, a live launch event on day one, two weeks of selling every single day with multiple emails and social media posts, and that it’s always a failure if you don’t make more sales than you’ve ever made before
But if that approach to selling has felt exhausting to you, or like something you’ve been avoiding altogether because the old school blueprint feels impossible for you to follow, there is another way.
Because many of us need selling to feel calm, gentle, low-lift, and actually sustainable on our nervous system too.
That’s where softer sales cycles come in.
This is where we design sales cycles in your business that are built in alignment with your capacity and how you want to connect with potential clients and customers for your offers - without feeling like it’s your job to perform on the internet and churn out more content than it feels sustainable and joyful for you to create.
“Through my work with Jen I have discovered that there are plenty of people out there who want what I am offering and, more importantly, that they need me to be me, rather than pretending to be something else. Marketing and sales could feel like an exercise in trying to be more than or other than I am, but with Jen it’s been about showing people who I am and what I have to offer.”
Kate Potter of Kate Potter Nutrition
Nutritionist
Hey, I’m Jen and I’ve sustained steady sales in my business for 12 years now all thanks to resonance and connection, not performance and persuasion.
And I haven’t always embraced softer sales cycles in my business.
I used to do things the old school way - weeks of warm up content, a live launch event, two week open cart window with fresh content each day.
And did it work? Sure - I reached my sales goals and welcomed wonderful humans into my offers.
But it felt really draining on my nervous system.
And once I was diagnosed with a second chronic illness in 2025 I knew that I had to find a different way to sell my offers in a body that now has much lowered capacity than ever before.
So I decided to soften my sales cycles.
To find a way to do less without compromising on my sales goals.
And it’s one of the best decisions I’ve ever made in my business. Over the past year I’ve getntly sustained my sales goals and income while radically softening and simplifying my approach to selling and I’d love to support you to do so too.
Softer Sales Cycles includes:
Part One: The Toolkit
Here to support you to plan launches, sales cycles, and enrolments in your business that feel calm and gentle to bring to life and support you to reach your sales goals too.
Softer Sales Cycles is broken down into four digestible modules covering:
Part One: What is a softer sales cycle?
Part Two: The foundation of your sales cycle is your customer journey
Part Three: The softer sales cycles frameworks
Part Four: How to design your softer sales cycle
Plus two extra resources:
Hold Steady Through A Launch Audio Coaching
Ten sales email templates with examples from my own sales cycles
You’ll have lifetime access to the toolkit once you sign up!
Part Two: The Group Call & Office Hour
On Thursday 22nd October at 1pm UK I’ll be hosting a group call where we’ll map out your next sales cycle together and troubleshoot any areas where you’re feeling stuck or overwhelmed in your sales plan. I’ll also share with you the behind the scenes of how I’m using this framework for my next sales cycle too.
You can join us live or watch the replay afterwards and then two weeks later I’ll also be hosting an office hour where you can submit questions for anything you’d love additional guidance and support with for your next sales cycle.
Your investment? £200 £150 until Thursday 15th October
Softer Sales Cycles is for you if:
You need selling to feel more calm, gentle and sustainable in your business
You want a plan for your next sales cycle that you actually feel excited and ready to bring to life
You’re ready to discover a simple approach to selling in your business that you can repeat over and over again
You know that you thrive best in your business with support and guidance by your side
You’re ready to feel more confident and empowered in reaching your sales goals in your business in a way that feels creative, sustainable, and true to you
And Softer Sales Cycles isn’t for you if you’re looking for one-size-fits-all formulas or for someone to just tell you what to do.
By the end of Softer Sales Cycles you will have a plan for:
Sales cycles and launches that feel simple, gentle, and fun to bring to life so that you can reach your sales goals without burning out or hating your business
Honouring your nervous system as you encourage yourself to be brave enough take up space through your sales plan
Save your spot to join us by Thursday 15th October and save £50
And some quick FAQS…
Will there be a recording?
There will be a recording of the group call if you can’t join us live.
How long will I have access to the recording and resources for?
Forever! For as long as I run my business I’ll keep the resources available for you to revisit.
What type of business owner is this for?
I work with coaches, mentors, photographers, copywriters, designers, online educators, digital marketers, writers, artists and more. What all of my clients share in common is wanting to build and run a simple, spacious, and thriving business that works best for them.
How does the office hour work?
You will be invited to submit a question and then I will record a video diving deep into all of the questions and you will receive a recording to watch at your own pace.