Here’s how my clients describe the magic of working together…
“Jen is the best business coach I've ever met. She makes me feel like I can breathe in my business and that of course my goals are totally achievable. The part I love most though is that Jen teaches that we don't have to sacrifice material success to find a gentle pace and real joy in our businesses. We can have all of those things, and it doesn't mean that we have to hustle to get there.”
Elizabeth Emery of Vancouver With Love
Content Creator & Recipe Developer
I decided to work with Jen as I'd hit a point in my business where I felt lost, completely overwhelmed and lonely. My income was also much lower than I needed it to be. I knew I needed support in my business and Jen was the person I'd wanted to work with for years. She seemed like a natural fit for the way I wanted to work.
Working with Jen has given me space to breathe. I've learned that for my business to thrive, I simply can't push through and force myself to work on things that don't bring me joy. I've also begun the work of learning that success doesn't mean you have to work 9-5 each day! I no longer wake up each day dreading what lies ahead (a horrible place to be) and I actually find quiet joy in my business. I'm learning to be kinder to myself and accept that if I'm not enjoying doing something, it's probably not what I should be doing!
Jen's coaching style is gentle, supportive, loving and joyful. It always feels like I'm talking to a friend who just gets what I'm going through in my business. If business therapists were a thing, Jen would be one.
Jen is the best business coach I've ever met. She makes me feel like I can breathe in my business and that of course my goals are totally achievable. The part I love most though is that Jen teaches that we don't have to sacrifice material success to find a gentle pace and real joy in our businesses. We can have all of those things, and it doesn't mean that we have to hustle to get there.
“I have worked with a lot of coaches during the past 20+ years since I trained as a coach in 2004 and Jen is without doubt the best coach I have ever worked with. Her coaching style is deeply insightful, gentle, intuitive and encouraging.”
Sal Robertson of Midlife Launch
Coach & writer
I invested in working with Jen firstly as member of her "Your Simple and Spacious Business" program and then as a 1:1 client. I have had my own business for 20 years and I had been trying to start a new business for quite a few of those years. I was finding myself completely stuck. I knew the steps that I should be taking but I just could not get out of my own way. I knew that I needed 1:1 support and I had followed Jen's work for a number of years and her way of living and building a business from a place of ease, joy and intention resonated deeply with me. Once I had experienced the depth of resources in "Your Simple and Spacious Business", I felt sure that I wanted Jen to guide me to run my existing 20 year old business in a different way and to support me to bring my new business to life.
Through working with Jen I have discovered what it feels like to have someone 100% in your corner who makes you feel safe and seen. Being a business owner can make you feel incredibly vulnerable. In my experience, it triggers every fear and doubt you have about yourself especially in relation to showing up to share your work, limiting beliefs around money and not believing in yourself. Jen understands that vulnerability so deeply and has given me such a safe space to feel ALL THE FEELINGS that come up so that I can then move beyond the fears. My work with Jen has made me more confident and courageous and more committed than ever to my new business.
I have worked with a lot of coaches during the past 20+ years since I trained as a coach in 2004 and Jen is without doubt the best coach I have ever worked with. Her coaching style is deeply insightful, gentle, intuitive and encouraging. Although I'm many years older than Jen, I'm astounded by her wisdom and insight. She asks the most perfect questions at just the right moment. Questions that make you see a situation in a brand new way or crack open a deeper level of understanding. I listen to the recordings of our calls over and over again.
I would tell someone thinking about working with Jen that I have never felt more supported, seen or heard in my entire life. Embarking upon creative work or launching creative businesses will trigger our deepest fears which can stop us from bringing to life the work that only we can do. I plan to continue working with Jen forever if she'll have me because I consider her such a vital source of support, insight and encouragement. She is the most valuable sounding board for any creative individual. I told Jen in one of our recent sessions that I smile when I see my monthly payment has been processed because I feel like I have made such a great investment in myself and my work.
“Working with Jen is perfect for anyone who wants a slow and gentle business, a business that allows them truly to be human. Jen doesn't just talk about having a business like this, but models it every day which is hugely inspiring and comforting.”
Astrid Bracke of Astrid Bracke
Small Business Mentor
Jen's approach to business has been inspiring me for years. I joined YS&SB in early 2024 and then I knew that I wanted and needed 1:1 support this year to grow my business in the gentle way I want it to.
Both in our calls and through Voxer, the biggest lesson I learn again and again is that I can trust myself in and with my business. Jen constantly affirms this trust and cheers me on.
Jen is gentle, clear, and never forcing things on me, but asks questions instead that help me explore what is beneath my worries, fears or dilemmas.
Working with Jen is perfect for anyone who wants a slow and gentle business, a business that allows them truly to be human. Jen doesn't just talk about having a business like this, but models it every day which is hugely inspiring and comforting.
“Through our work together I have defined what spaciousness is for me and continue to understand its evolution as I keep finding more ways to simplify what I want or need from my business and my life.”
Elena Muslar of Confide Creative
Career Coach
I decided to work with Jen as I was in a season where I literally felt too full and overwhelmed and could really use some accountability in cultivating the kind of relationship to my business that was healthy yet still just as meaningful. I knew that Jen would help me flow into a path that was way more aligned with my intentions.
Through our work together I have defined what spaciousness is for me and continue to understand its evolution as I keep finding more ways to simplify what I want or need from my business and my life.
Jen’s coaching style is kind, warm, and understanding and I always feel so heard. Jen has this way about her that calms your creative energy while also inspiring you to relax into what’s truly meant for you.
“Jen somehow manages to be both patient and gentle while also being incredibly focused and efficient. I’m always amazed at how much she is able to achieve in just a single coaching session or Voxer message! She is warm, kind, knowledgeable, and infinitely supportive. She truly believed in me and my business, which helped me to start to believe in myself as well.”
ADHD coach
I knew that I wanted to start my own business, but I was completely overwhelmed about where to even begin! I left my previous career because I wanted more flexibility and spaciousness in my schedule, and I wanted a career that would allow me to thrive as a new mom. In working with Jen, I wanted support not only in launching a new business, but also in building a business that offered me plenty of ease and freedom.
When I started working with Jen, I was someone who wanted to start a business. Now, I can confidently say that I am a business owner! From our coaching sessions, I've learned how to develop and adjust a daily, weekly, and quarterly rhythm that truly works for me. I've learned how to prioritize the kind of lifestyle I want even during these early stages when I'm just beginning to book clients. I've learned more about trusting my intuition and accepting the ebbs and flow of small business.
And the expansive resources Jen has offered through YS&SB and her vault have given me so much hands-on knowledge about the nuts and bolts of actually building a business. I've learned how to create a website and sales page, how to design a marketing strategy, how to brand a business, how to create offerings and set pricing, and how to design a coaching inquiry and onboarding process. I honestly feel like I've earned a business degree just from using Jen's materials - they're that good.
Jen somehow manages to be both patient and gentle while also being incredibly focused and efficient. I'm always amazed at how much she is able to achieve in just a single coaching session or Voxer message! She is warm, kind, knowledgeable, and infinitely supportive. She truly believed in me and my business, which helped me to start to believe in myself as well.
Jen specializes in building sustainable, flexible businesses that truly meet our needs. If you want a more gentle, flexible, spacious approach to small business, she is absolutely the person to work with. She also offers an extraordinary vault of educational material that will teach you every single detail of building and running a successful business.
“Jen is very encouraging and works with your vision and end goal in mind. She helps you dig deeper and answer questions that you may not have considered. Jen makes you believe in yourself and that all you desire and are working towards is possible.”
Photographer
I decided to work with Jen for support to grow my photography business and to be able to have the freedom to work for myself.
It's been so great working with Jen. I’ve learned how to trust in myself and my intuition and I also have learned how to be very intentional with my actions and putting my effort where it really moves the needle towards what I’m working towards.
Jen has a very gentle and supportive coaching style that is positive and encouraging. She celebrates the little wins and helps you learn to cheer on yourself too.
Jen is very encouraging and works with your vision and end goal in mind. She helps you dig deeper and answer questions that you may not have considered. Jen makes you believe in yourself and that all you desire and are working towards is possible.
“Jen will show you how to make things easier in your business, to cut through the noise and come to the place where you’re meant to be.”
Kate Potter of Kate Potter Nutrition
Nutritionist
I decide to work with Jen as, even though I was only just starting my business, I knew that my time was precious and that I needed lots of free time to feel happy. Jen’s values of creating a simple and spacious business in a truly authentic way were completely aligned with mine and also her natural introversion and focus on content creation matched my own preferences too.
Through my work with Jen I have discovered that there are plenty of people out there who want what I am offering and, more importantly, that they need me to be me, rather than pretending to be something else. Marketing and sales could feel like an exercise in trying to be more than or other than I am, but with Jen it’s been about showing people who I am and what I have to offer.
Jen’s coaching style is inquiring, curious, joyful, kind, gentle, and authentic. Jen will show you how to make things easier in your business, to cut through the noise and come to the place where you’re meant to be.
“More than anything, Jen has taught me that I am the executive of my journey, and that I can craft it however I choose. Through my work with Jen I’ve learned that I can choose ease, joy and comfort and define success however I want.”
Lindsay Cordero of Lindsay Cordero Art
Artist & Author
I decided to work with Jen because I knew it was time to invest in my personal growth as a creative business owner.
Jen's perspectives have been critical to my growth this year. I have learned letting go of my current career will be much easier if I approach it from a place of love, rather than frustration. I have learned to sit well with the discomfort of not knowing what might come next by rooting deep within myself. I can trust that I have what it takes to navigate any challenge, or to find the resources necessary to mitigate my shortfalls. More than anything, Jen has taught me that I am the executive of my journey, and that I can craft it however I choose. Through my work with Jen I’ve learned that I can choose ease, joy and comfort and define success however I want.
Jen’s coaching style is transformational, empathetic, and intuitive. If you’re thinking about working with her? Do it even if you don't yet feel ready.
“Jen has helped me to dig deeper into how I want my business to work for me. She’s shown me how to take a stand for both myself and my business.
Over my time working with Jen I’ve streamlined my services into a series of focused packages (which I love, as do my clients), increased my prices, rebranded my business, launched a new website, and had my most profitable year yet.”
Pip Christie of Pip Christie
Copywriter & Website Designer
I started working with Jen around one year into my business. I knew that I wanted to streamline my services and increase my prices, but I wasn't sure how to begin. I was lacking the focus and the confidence to make a change and grow my business in a way that felt right.
Every session with Jen is like a soulful pep talk. She has this incredible skill of asking the right question at just the right time. Jen has helped me to dig deeper into how I want my business to work for me. She's shown me how to take a stand for both myself and my business. Over my time working with Jen so far I’ve streamlined my services into a series of focused packages (which I love, as do my clients), increased my prices, rebranded my business, launched a new website, had my most profitable year yet and have even managed to take 3 weeks off over Christmas!
Jen is approachable, warm and welcoming. She's very gentle in her style, taking the time to truly listen and understand before asking kind but thought-provoking questions to help you come to the answer on your own. It's incredibly empowering.
I was nervous about making such a big investment in my business, but I didn't need to be. I've already seen that investment return, and then some more. But not only that, the growth in my own confidence has been unexpected but incredibly empowering. I now feel that I'm building a business that is sustainable, not just financially but mentally too.
“Jen has helped me realise I can trust my own instincts, and she has a brilliant and gentle way of helping you figure out what you need the most in each season of your life and business”
Alice Stewart of Alice Stewart Jewellery
Jewellery Designer
I knew I wanted to invest in myself and my business, and I love Jen's gentle and encouraging approach that felt like a good fit for me.
Since working with Jen I've come to terms with the way I work best, which is to external deadlines, and I've learnt that I can work with that instead of against it. When I first started working with Jen I had gone through a tough few years personally and I was really looking to find some stability in my business and create a more steady income. Now our time working together has come to an end I can happily say I'm feeling so much more stable income wise, and for the first time I've now got bespoke orders booked in for months in advance! Jen has helped me realise I can trust my own instincts, and she has a brilliant and gentle way of helping you figure out what you need the most in each season of your life and business.
Jen's coaching style is gentle, encouraging, insightful and honest. Working with Jen has been such a joy! I've learnt so much about how I work best and how to manage my time in my own 'unconventional' way.
I always left each call feeling more grounded in myself, and with a renewed and confident sense of where I wanted by business to be heading. I love her gentle approach, as a fellow introvert her honest and insightful way of working was such a good fit for me. She always had words of encouragement that helped me untangle what my gut feelings were trying to tell me. I've gone from wanting to feel more stable in my business when we first started working together to being booked up for months and now navigating how to manage a growing list of potential customers looking to work with me. It really has been a wonderful investment in both myself and my business!
“Working with Jen has honestly been the best investment I have made not just in my business, but in myself too. If you’re ready to start thinking bigger, take up the space you deserve and let go of the beliefs that are holding you back, choosing to work with Jen is a great step forwards. ”
Sophie Cliff of Sophie Cliff
Joy Coach
I invested in coaching with Jen because I knew I was ready to make a change in my own life. I had spent almost a decade working in the corporate world and I was starting to realise that I wasn't happy spending 60 hours a week building a business for somebody else while my own life took a backseat.
I had been blogging for a few years and had some ideas bubbling under the surface, but lacked the confidence and vision to start building a business on my own terms. I loved that Jen had a gentle but pragmatic approach, and I knew from following her online for years that she really practiced what she preached in terms of living a purposeful life while also running an impactful business.
I genuinely feel like a completely different person since Jen and I started working together 6 months ago! When I listen back to our first call together I can really see just how much my confidence and belief in myself has developed in such a short space of time. I am more comfortable claiming the space I want to take and am much more confident in my abilities and vision for my business.
“I’ve learned so much from Jen! Not just from what she says or the resources she has developed (which are many and super helpful!), but also from being in direct conversation with her. Feeling how steady and deeply rooted she is gave me a permission slip and a pathway to feel that in my own business.”
Andrea Freeman of Andrea Freeman
Leadership Coach
I decided to work with Jen as I noticed that I kept getting caught in these thought patterns that were not helpful and keeping me stuck from making progress and taking action when I felt scared or not ready or like it wasn’t “good enough”.
I’ve learned so much from Jen! Not just from what she says or the resources she has developed (which are many and super helpful!), but also from being in direct conversation with her. Feeling how steady and deeply rooted she is gave me a permission slip and a pathway to feel that in my own business.
Jen is calm, encouraging, reassuring, generous. She’s a champion of who you are and reminds you that you know better than anyone else what is best for you and your business.
“Jen’s coaching style is gentle, loving and hopeful. When we started working together I was unsure what the future would hold and who I was outside of my work and through working with Jen I’m now feeling much more space around what my work can be and who I can be too.”
Bianca Jones of Bianca Jones Jewellery
Jewellery Designer
I decided to work with Jen as I was looking for someone to hold my hand whilst making some big changes to my work.
I have discovered some newfound confidence whilst working with Jen. I've learnt that marketing does, in fact, move the needle. And so much has changed for me - personally and professionally. Personally - I've let more joy into my life and some fundamental changes have happened (got engaged, buying a dog and a house!) and professionally - I started taking more risks with how I show up and my levels of vulnerability. I redesigned and reimagined what I want my business future to look like. I have more confidence that I can do whatever I want with my business and I feel a lot more hopeful that everything will really will be ok in the end.
Jen’s coaching style is gentle, loving and hopeful. When we started working together I was unsure what the future would hold and who I was outside of my work and through working with Jen I’m now feeling much more space around what my work can be and who I can be too.
If you want someone to bear witness to your business journey and walk with you in a loving, nurturing, gentle way - go work with Jen!
“Jen will help your nervous system feel more steady, she will laugh with you, validate your needs, and celebrate with you every step of the way. She'll help you trust in yourself and the creative ideas that emerge. She's the best guide to help you navigate the emotional rollercoaster of running a business where your messiness and humanness is honored and normalized”
Adrienne Sloan of adrienne sloan
I invested in working with Jen because my values were aligned with how she runs her business - simple, spacious, and with ease (and joy). I also admired that she honored her needs and created an asynchronous program. I felt inspired and hopeful that I might be able to do the same.
Through our work together I've discovered that I can create the kind of business I want and need if I give myself space and curiosity. Since working with Jen, I have become more accepting of my pace and have learned to trust the decisions I make by letting my body tell me what it needs instead of trying to figure everything out by overthinking.
Jen is warm, kind, caring, thoughtful, encouraging, compassionate, and affirming - working with her is like having a biz bestie cheering you on.
Jen will help your nervous system feel more steady, she will laugh with you, validate your needs, and celebrate with you every step of the way. She'll help you trust in yourself and the creative ideas that emerge. She's the best guide to help you navigate the emotional rollercoaster of running a business where your messiness and humanness is honored and normalized.