Marketing Without Performance & Persuasion: A Two-Day Workshop For You & Your Business
Hey, small business owner….
Did you know that you don’t have to box yourself into a neat and tidy personal brand, hook anyones attention, and create false urgency to create and sustain steady sales in your business?
Instead you can create a marketing plan that’s rooted in resonance and connection, that is sustainable for your nervous system, and that feels like an expression of your creativity instead of like a performance that exhausts you.
Let’s re-imagine what your marketing channels, pace, and sales cycles get to look like for you this year so that you can reach your sales goal without dreading your marketing plan.
“Through my work with Jen I have discovered that there are plenty of people out there who want what I am offering and, more importantly, that they need me to be me, rather than pretending to be something else. Marketing and sales could feel like an exercise in trying to be more than or other than I am, but with Jen it’s been about showing people who I am and what I have to offer.”
Kate Potter of Kate Potter Nutrition
Nutritionist
Hey, I’m Jen and I’ve sustained steady sales in my business for 12 years now all thanks to resonance and connection, not performance and persuasion.
And I’ve supported hundreds of clients to create their version of a simple, human, and effective marketing plan too.
Marketing with the pressure to perform and persuade often leaves us in one of two places: either completely burned out and overstimulated from our marketing plan or avoiding doing any marketing in our business at all because it feels overwhelming and dehumanising to have to dilute ourselves into a neat and tidy personal brand so that we can hook people’s attention.
But there is another way.
We can choose to root our marketing plan in resonance and connection instead. To sow seeds, build trust, and to put our lights on and sell in a way that feels like a beautiful invitation instead of like it’s our job to persuade someone to buy from us.
If you want your sales cycles to feel way less exhausting and a whole lot more human this year, if you want to feel empowered and encouraged to approach marketing in a way that feels good in your body, like an expression of your creativity, and that creates resonance and connection that leads to sustainable sales in your business, this two-day workshop is for you.
Marketing Without Performance & Persuasion includes:
Day One on Tuesday 10th March at 1.30pm UK: The Opposite Of Performance & Persuasion is Resonance & Connection
We’re going to explore:
What it means to perform and persuade in our business and why it doesn’t feel good
Why how we sell is the foundation of our relationship with our clients and customers
Why the opposite of performance and persuasion is resonance and connection.
We’ll build on this and dive into the ways you currently feel pressured to perform and persuade in your marketing plan and rebuild your sales plan with resonance and connection as your foundation instead.
Then we’ll wrap up day one by spending some time rooting into your message and voice as that’s where the real magic happens in our marketing plan
You’ll end day one feeling encouraged and empowered to know that you don’t have to perform and persuade to make steady sales in your business and will have outlined the foundations of a marketing plan that will truly work best for you and that will support your business to thrive too
There will also be space to ask questions throughout the workshop too and through a coaching Q&A at the end
Day Two on Thursday 12th March at 1.30pm UK: Re-Imagining Your Marketing Plan Without Performance Or Persuasion
We’re going to explore:
We’ll build on everything that we explore on day one and re-imagine your marketing channels, your pace of publishing content and connecting with your hell yes people, and your sales cycles and how you want to put your lights on this year
I’ll walk you through ways to re-imagine these through the lends of resonance and connection and you’ll end the call feel clarified, empowered, and energised for your marketing plan for the year ahead knowing that it’s built in alignment with your energy, your voice, and how you want to connect with your hell yes people too
And same as day one, there will be space to ask questions throughout the workshop and through a coaching Q&A at the end.
And if you can’t join us live? That’s okay - a replay with be available within 24hrs of both workshops to dive into at your own pace and rewatch whenever they can be supportive for you too.
And that’s not all…
The Coaching Private Podcast
From Thursday 12th March until Wednesday 18th March you can submit questions for me to answer through the coaching private podcast as you continue to dive deeper into the materials and your marketing plan without performance and persuasion. This means you won’t feel stuck, alone, or overwhelmed after the workshops and I can continue to support and guide you for the following week.
The Resource Hub
Four self-guided coaching workshops from inside my group program Your Simple & Spacious Business to support your marketing plan including:
Simple, Spacious, & Human Audience Growth: How to reach your hell yes people in your business without burning out in the process
Fifteen Writing Prompts To Connect With Your Hell Yes People: So that you don’t have to feel stuck with what to create and share next
10 Marketing Experiments For When You Want To Breathe Fresh Life Into Your Business: For when you feel uninspired and a little stuck in your marketing plan
Gentle & Joyful Sales Experiments To Generate Cash Flow In Your Business: How to intentionally take action for more sales in your business in a way that feels good to you
Your investment? £150
Marketing Without Performance & Persuasion is for you if:
You know that your business needs a more effective marketing plan, you just need to build one that actually feels good for you
You’re ready to feel inspired again when it comes to marketing - without feeling any pressure to do anything you don’t want to do
You know that you thrive best in your business with support and guidance by your side
You’re ready to feel more confident and empowered in reaching your sales goals in your business in a way that feels creative, sustainable, and true to you
And Marketing Without Performance & Persuasion isn’t for you if you’re looking for one-size-fits-all formulas or for someone to just tell you what to do.
By the end of our week together you will have a plan for:
Growing and nurturing your audience this year without feeling like it’s your job to perform for the algorithm or attention
Sales cycles and launches that feel simple, gentle, and fun to bring to life this year so you can reach your sales goals without burning out or hating your business
Honouring your nervous system as you encourage yourself to be brave enough take up space through your marketing plan
Save your spot to join us by Monday 9th March so that you can re-imagine what your marketing channels, pace, and sales cycles get to look like for you this year and reach your sales goal without dreading your marketing plan.
And some quick FAQS…
Will there be a recording?
There will be a recording of both workshops that will be available within 24 hrs of the call ending.
How long will I have access to the recording and resources for?
Forever! For as long as I run my business I’ll keep the resources available for you to revisit.
What type of business owner is this for?
I work with coaches, mentors, photographers, copywriters, designers, online educators, digital marketers, writers, artists and more. What all of my clients share in common is wanting to build and run a simple, spacious, and thriving business that works best for them.
How does the coaching private podcast work?
You can submit a question at any point throughout the week and I will record an voice note reply that will go live on the private podcast feed just for workshop attendees and you can ask to remain anonymous for the recording if you’d prefer!