1:1 Gentle Business Coaching
You are allowed to want to run a business that honours your humanness as much as it does your financial goals.
And you’re not doing it wrong if you want and need to go at a slower and gentler pace in your work.
I’ve spent the past decade building and running my own simple and spacious business and supporting hundreds of small business owners to create more flexibility, ease, and steadiness in theirs too and I would be so honoured to walk with you in your journey too.
If you’re ready to bridge the gap towards your version of a thriving and joyful business at a pace that honours your humanness, you’re in the right place.
Elizabeth Emery of Vancouver With Love
Content Creator & Recipe Developer
Elizabeth reached her income goals whilst creating so much more flexibility and breathing room in her business
Working with Jen has given me space to breathe. I've learned that for my business to thrive, I simply can't push through and force myself to work on things that don't bring me joy. I've also begun the work of learning that success doesn't mean you have to work 9-5 each day! I no longer wake up each day dreading what lies ahead (a horrible place to be) and I actually find quiet joy in my business. I'm learning to be kinder to myself and accept that if I'm not enjoying doing something, it's probably not what I should be doing!
Jen's coaching style is gentle, supportive, loving and joyful. It always feels like I'm talking to a friend who just gets what I'm going through in my business. If business therapists were a thing, Jen would be one.
Jen is the best business coach I've ever met. She makes me feel like I can breathe in my business and that of course my goals are totally achievable. The part I love most though is that Jen teaches that we don't have to sacrifice material success to find a gentle pace and real joy in our businesses. We can have all of those things, and it doesn't mean that we have to hustle to get there
1:1 gentle business coaching together is for you if:
You’re burned out and overwhelmed in your business
You’re fed up of feeling like you have to compromise your health and well-being to make your business work and you’re ready to find a calmer, gentler, more human approach to business.
You’re struggling to find momentum in your work because you need to go at a gentler pace
You’re ready to feel empowered and encouraged to move forward towards your goals at a pace that actually works best for you - no hustle culture in sight.
You’re craving so much more spaciousness and flexibility in your working life
You want more space to rest, read, garden, pour into your own creative projects, travel and have adventures, hang out with your loved ones, and to take a long lunch break every single work day.
And you don’t want to sacrifice financial stability for more freedom and ease
You want it all: a thriving and steady income and a spacious and breathable workweek and I’m here to support you in making that your reality.
I work with coaches and therapists, artists and makers, and service providers like copywriters and photographers who want to work less, run your business at a slower and gentler pace, and reach your financial goals without neglecting your humanness in the process.
Taylor built and launched her business at a gentle, flexible, and spacious pace
When I started working with Jen, I was someone who wanted to start a business. Now, I can confidently say that I am a business owner! From our coaching sessions, I've learned how to develop and adjust a daily, weekly, and quarterly rhythm that truly works for me. I've learned how to prioritize the kind of lifestyle I want even during these early stages when I'm just beginning to book clients. I've learned more about trusting my intuition and accepting the ebbs and flow of small business.
Jen somehow manages to be both patient and gentle while also being incredibly focused and efficient. I'm always amazed at how much she is able to achieve in just a single coaching session or Voxer message! She is warm, kind, knowledgeable, and infinitely supportive. She truly believed in me and my business, which helped me to start to believe in myself as well.
Jen specializes in building sustainable, flexible businesses that truly meet our needs. If you want a more gentle, flexible, spacious approach to small business, she is absolutely the person to work with. She also offers an extraordinary vault of educational material that will teach you every single detail of building and running a successful business.
ADHD coach
Here’s what I believe is possible for you:
Calmer, gentler, more spacious workweeks
So you can start and end your workday at times that work best for you, take long and nourishing lunch breaks, and have the flexibility to take a sick day when needed, handle your childcare changing last minute, and yes say to a spontaneous adventure in the middle of your week
A steady and thriving income without burning yourself out to make it
Together we’ll support you to define what enough money means to you, design your business model to make it your reality whilst only working the hours you want to work, and create a marketing plan that supports you to reach your sales goals in a calm and gentle way
Offers that your clients and customers love that you no longer feel overstretched to bring to life
No more back to back calls, no more being afraid to set gentle boundaries, no more overstuffing your offers and leaving yourself drained and exhausted in your business
More courage, belief, and resilience in your business journey
So that you can stop spiraling into fear and doubt and become a more empowered and steady version of yourself in your business
Take time off throughout the year with ease
Without checking your emails whilst you’re boarding a plane or worrying about how you’re going to make the childcare juggle work through the school holidays
More space for the things that bring you joy outside of your business
For reading, pottering in your garden, joining that crochet class, visiting your grandparents in the middle of the week, working on your novel, or hanging out with your kids
And this is what we’ll support you to do through our work together: shape, design, build and grow your business in a way that truly works best for you so that you can create a spacious workweek, a steady and sustainable income, and honour your humanness every single day in your work.
Kate developed an approach to marketing and sales in her business that felt easeful, calm, and human
I decided to work with Jen as, even though I was only just starting my business, I knew that my time was precious and that I needed lots of free time to feel happy. Jen’s values of creating a simple and spacious business in a truly authentic way were completely aligned with mine and also her natural introversion and focus on content creation matched my own preferences too.
Through my work with Jen I have discovered that there are plenty of people out there who want what I am offering and, more importantly, that they need me to be me, rather than pretending to be something else. Marketing and sales could feel like an exercise in trying to be more than or other than I am, but with Jen it’s been about showing people who I am and what I have to offer.
Jen’s coaching style is inquiring, curious, joyful, kind, gentle, and authentic. Jen will show you how to make things easier in your business, to cut through the noise and come to the place where you’re meant to be.
Kate Potter of Kate Potter Nutrition
Nutritionist
Here’s how 1:1 gentle business coaching together works:
A 1:1 call every 3 months
This is where we’ll spend an hour together diving deep into your business. Depending on where you’re desiring guidance and support we may dig into your offers, your marketing plan, working with your capacity in this season, and moving through any doubts and fears that may be holding you back.
1:1 calls are hosted on a Zoom video call and you will receive a recording afterwards - but if you’d prefer audio only we can turn our cameras off.
Weekly 1:1 voice note coaching
This is where the magic really happens through our work together - me by your side every single week through asynchronous voice notes.
Feeling unsteady as you open the doors to the first enrolment of a new offering? I’m there to root you back into courage and trust.
Triggered by a challenging client interaction? I’m there to hold space for you to process and feel supported to navigate it with boundaries and intention.
Feeling overwhelmed by your marketing plan? I’m there to help simplify your workload so that you can actually show up in your business in a way that feels sustainable and joyful to you.
Craving a thought partner as you re-imagine this next chapter of your work? I’m there to dig deep together every step of the way.
Hosted through Voxer (a free app that you can download to your phone) I am there by your side every single week as a gentle guide, experienced thought partner, and a reminder that a simple, spacious, and sustainable business is possible for you.
Lifetime access to Your Simple & Spacious Business (worth £1800)
When you decide to work together 1:1 it truly means that you never have to do business alone again as you also get lifetime access to my group program, Your Simple & Spacious Business.
I have downloaded my brain into YS&SB. Everything I’ve learned about designing, building, and growing our businesses so that they support us to create spacious workweeks, steady incomes, and honour our humanness every single day in our work.
Inside you’ll access a members website filled with coaching modules and resources to dive into ag your own pace covering intentional business model design, gentle marketing and sales, working with your capacity and not against it in your business and more.
There’s also monthly co-working calls, monthly office hours, quarterly live planning calls, my weekly private podcast, a Slack community of fellow business owners choosing this slower and gentler path and more.
Your lifetime access to YS&SB deeply supports our work together as it gives you an access to abundance of self-guided resources so that our 1:1 time together can really be focused on the specifics of your journey and supporting you to bridge the gap between where you are now and where you truly want to be next in your work.
And your lifetime access to YS&SB starts as soon as you book your spot which means that you can feel deeply supported straight away.
The flexibility to book a quarter at a time
The majority of my clients choose to work together over a long period of time but I like to offer you the flexibility of booking just a quarter (3 months) at a time so that our work can be flexible alongside your pace, desires, and budget too.
Your investment:
£2475 for our first quarter together and then £1425 for every quarter after
With a no extra cost three month payment plan option too!
I’m currently booking for March & April 2026 and I would be so honoured to support you in your journey.
Sal felt deeply supported to create more space in her demanding business so that she can build the working life she truly wants to be living and creating next
Through working with Jen I have discovered what it feels like to have someone 100% in your corner who makes you feel safe and seen. Being a business owner can make you feel incredibly vulnerable. In my experience, it triggers every fear and doubt you have about yourself especially in relation to showing up to share your work, limiting beliefs around money and not believing in yourself. Jen understands that vulnerability so deeply and has given me such a safe space to feel ALL THE FEELINGS that come up so that I can then move beyond the fears. My work with Jen has made me more confident and courageous and more committed than ever to my new business.
I have worked with a lot of coaches during the past 20+ years since I trained as a coach in 2004 and Jen is without doubt the best coach I have ever worked with. Her coaching style is deeply insightful, gentle, intuitive and encouraging. Although I'm many years older than Jen, I'm astounded by her wisdom and insight. She asks the most perfect questions at just the right moment. Questions that make you see a situation in a brand new way or crack open a deeper level of understanding. I listen to the recordings of our calls over and over again.
I would tell someone thinking about working with Jen that I have never felt more supported, seen or heard in my entire life. Embarking upon creative work or launching creative businesses will trigger our deepest fears which can stop us from bringing to life the work that only we can do. I plan to continue working with Jen forever if she'll have me because I consider her such a vital source of support, insight and encouragement. She is the most valuable sounding board for any creative individual. I told Jen in one of our recent sessions that I smile when I see my monthly payment has been processed because I feel like I have made such a great investment in myself and my work.
Sal Robertson of Midlife Launch
Coach & writer
Why choose me as your coach?
I’m not your typical business coach.
I’m not interested in telling you what to do or encouraging you to bypass your own needs and capacity in the pursuit of unsustainable business growth.
I am deeply devoted to supporting you to gently thrive in your business at a pace that works best for you.
As a chronically ill working parent I have designed my business to allow me to be the breadwinner for my family working just 8-10 hours a week around the needs of parenthood and my health.
If you’re looking to feel deeply supported by someone who understands what it’s like to choose a slower and gentler pace, who gets that not everyone can or wants to embrace a hustle approach to business, and who believes that you are the expert in your own journey instead of just telling you what to do, I would be so honoured to be by your side.
I bring my decade of business experience and everything I’ve learned from building and running my own simple and spacious business and supporting hundreds of clients in theirs too to our work together and I’m so grateful every day for the wonderful humans I get to support in their journey.
What results can I guarantee from our work together?
None.
I’ve seen my clients do brave and beautiful things over the years and it’s been an honour to walk with them in their journey. But their progress, growth, joy, and success belongs to them.
I can guarantee that I will show up for you 100%, that I’m bringing all of my experience of over a decade in business and working with hundreds of clients to our work together, and that I’ll share with you every tool in my box to support you in your journey, but what matters most here is you.
Because no one knows what your business needs more than you do, and I would love to support you to discover how to steer the ship that is your business with intention, courage and steadiness every step of the way.
Lindsay rooted into courage, intention, and trust so that she could leave a demanding military career to become a full time artist
I decided to work with Jen because I knew it was time to invest in my personal growth as a creative business owner.
Jen's perspectives have been critical to my growth this year. I have learned letting go of my current career will be much easier if I approach it from a place of love, rather than frustration. I have learned to sit well with the discomfort of not knowing what might come next by rooting deep within myself. I can trust that I have what it takes to navigate any challenge, or to find the resources necessary to mitigate my shortfalls. More than anything, Jen has taught me that I am the executive of my journey, and that I can craft it however I choose. Through my work with Jen I’ve learned that I can choose ease, joy and comfort and define success however I want.
Jen’s coaching style is transformational, empathetic, and intuitive. If you’re thinking about working with her? Do it even if you don't yet feel ready.
Lindsay Cordero of Lindsay Cordero Art
Artist & Author