If You Had To Give A TED Talk Tomorrow, What Would It Be About?

If You Had To Give A TED Talk Tomorrow, What Would It Be About?

Ideas worth spreading.

That’s the TED Talk tagline. It also sums up in just three words my entire belief system when it comes to the work I do: I’m all about sharing and spreading ideas that encourage and inspire growth, discovery, and change. 

We’re all showing up online to share ideas that we believe are worth paying attention to. It may be through the content we share to market our services, or a lifestyle blog where we share personal insights and lessons learned, or podcasts and videos where we make space for our message and our purpose to come to life.

And it’s awesome. Honing our message, creating content that resonates and connects, and being brave enough to really put our best, most meaningful work out there is what I spend my days doing - in both my own journey and as a partner in crime in my clients journeys too.

Here’s the thing I’ve learned: sometimes we create around our best ideas, instead of honing in on what it is really want to say and share. We fill space with content that isn’t fully doing our message and our voice justice, and we keep ourselves small by staying in our comfort zones along the way.

So my question today for you is this: if you had to give a TED Talk tomorrow, what would it be about?

Writing For Dream Clients: Five Exercises For Big-Hearted Creatives

Writing For Dream Clients: Five Exercises For Big-Hearted Creatives

On a recent coaching call with a client, we were talking about how easy it is to fall into the trap of writing for our peers and ourselves instead of intentionally writing to our dream clients. Although so much magic can happen when we create the type of content we ourselves would really like to read, if we want to utilise our digital space as a place to connect with the people we’d like to serve through our business, getting as intentional and focused as possible can make all the difference.

This topic comes up time and time again with my coaching clients. We’re always exploring together how to create content (whether it’s blog posts, podcasts, videos, newsletters, or even just Instagram captions) that truly resonates and connects with their dream clients and customers along the way. A homework task I often set them is a five-part content creation exercise with writing prompts to help them carve out some space to really bring to life pieces of content that speaks directly to the people they’re aching to work with. I put this together into a free email course over a year ago now and I want to share it again with you today in the hopes it can support you to create big-hearted content that helps you connect with your dreamiest of dream clients along the way. 

Be The Boss & The Employee In Your Creative Business

Be The Boss & The Employee In Your Creative Business

There’s something I’ve been encouraging my clients to explore recently in their business and creative journey. I ask them:

"What would it look like to be the boss and the employee in your creative business?"

Because here’s the thing: I see my clients struggling over and over again with not feeling productive, feeling unsure of what to prioritise in their business, and feeling frustrated because they aren’t holding themselves accountable to the goals they set for themselves along the way.

With all the joys that come with being your own boss (being able to work in yoga pants from the sofa, being able to wake up whenever you want, never needing permission to take time off, the lack of limit on your earning potential) there are some struggles that come with this journey too.