If you've been reading these letters for a while now you'll know that I don't believe in growth just for the sake of it.
I don't believe that bigger always means betters.
That we should always be striving for more, more, more.
I truly believe that a whole lot of magic can happen when we discover and embrace what 'enough' looks and feels like for us.
So this letter isn't here to tell you that you're playing small, or that our lives are meaningless if we're not always pushing for bigger and better things.
But this letter is here to talk about how easy it is to get stuck in a cycle of just being responsive in our business. About the trap we can fall into of just existing within the echo chamber of our own creative industries.
We all know how oversaturated things can feel online right now. And it's so easy to feel like we have to run our business in response to everything that's happening around us, that there's a certain box we have to fit ourselves into to make it in our industry.