On a recent coaching call with a client, we were talking about how easy it is to fall into the trap of writing for our peers and ourselves instead of intentionally writing to our dream clients. Although so much magic can happen when we create the type of content we ourselves would really like to read, if we want to utilise our digital space as a place to connect with the people we’d like to serve through our business, getting as intentional and focused as possible can make all the difference.
This topic comes up time and time again with my coaching clients. We’re always exploring together how to create content (whether it’s blog posts, podcasts, videos, newsletters, or even just Instagram captions) that truly resonates and connects with their dream clients and customers along the way. A homework task I often set them is a five-part content creation exercise with writing prompts to help them carve out some space to really bring to life pieces of content that speaks directly to the people they’re aching to work with. I put this together into a free email course over a year ago now and I want to share it again with you today in the hopes it can support you to create big-hearted content that helps you connect with your dreamiest of dream clients along the way.