Writing For Dream Clients: Five Exercises For Big-Hearted Creatives

Writing For Dream Clients: Five Exercises For Big-Hearted Creatives

On a recent coaching call with a client, we were talking about how easy it is to fall into the trap of writing for our peers and ourselves instead of intentionally writing to our dream clients. Although so much magic can happen when we create the type of content we ourselves would really like to read, if we want to utilise our digital space as a place to connect with the people we’d like to serve through our business, getting as intentional and focused as possible can make all the difference.

This topic comes up time and time again with my coaching clients. We’re always exploring together how to create content (whether it’s blog posts, podcasts, videos, newsletters, or even just Instagram captions) that truly resonates and connects with their dream clients and customers along the way. A homework task I often set them is a five-part content creation exercise with writing prompts to help them carve out some space to really bring to life pieces of content that speaks directly to the people they’re aching to work with. I put this together into a free email course over a year ago now and I want to share it again with you today in the hopes it can support you to create big-hearted content that helps you connect with your dreamiest of dream clients along the way. 

Be The Boss & The Employee In Your Creative Business

Be The Boss & The Employee In Your Creative Business

There’s something I’ve been encouraging my clients to explore recently in their business and creative journey. I ask them:

"What would it look like to be the boss and the employee in your creative business?"

Because here’s the thing: I see my clients struggling over and over again with not feeling productive, feeling unsure of what to prioritise in their business, and feeling frustrated because they aren’t holding themselves accountable to the goals they set for themselves along the way.

With all the joys that come with being your own boss (being able to work in yoga pants from the sofa, being able to wake up whenever you want, never needing permission to take time off, the lack of limit on your earning potential) there are some struggles that come with this journey too.

Make It Happen Season 4 Is Here (& What I Learned From Taking A Six Month Break)

Make It Happen Season 4 Is Here (& What I Learned From Taking A Six Month Break)

I am super excited to share a brand new season of Make It Happen with you today...

After taking a six month break from the show, I am beyond excited to finally be sharing Season 4 with you today. And even more exciting is that I’m sharing the season in its entirety, so all eight episodes are ready and available for you to stream and listen to straight away.

I’ve switched things up a little for Season 4 and I’m just sharing short and sweet solo episodes with me - in the format of my usual mini episodes - and there are eight for you to listen to covering topics such as choosing abundance over scarcity in your business, what to do when you’re freaking out about money, the lessons I’ve learned about making things happen from over 600 coaching calls, and more.

After taking a six month break from the show, it was an absolute pleasure to get behind the microphone again and create these episodes that I’m sharing with you today. More than anything, my hope is that this season can connect and resonate with you and support and encourage you to keep on living your creative life on your own terms every step of the way.