A couple of weeks ago I booked my very last six month coaching spot for the year, which means I'm now fully booked for the next seven months ahead in my business.
It feels a little crazy to write this down - it's taken a little while for it to sink in, and the gratitude I feel for the fact that I continue to be able to make a sustainable living from doing awesome work with such incredible creative humans is more than I know how to put into words.
As service based creative business owners, being "booked out" can be talked about like this elusive status that defines your success as a business owner. There are so many articles, courses, and classes out there teaching you formulas and strategies for filling up your client schedule that it can be a little overwhelming, because in reality being "booked out" isn't actually the goal - doing awesome work with the people you're here to serve and running a business that is financially thriving and sustainable is. Being booked out can just help facilitate that.
Here's why I like to book up my client schedule in advance:
No more feast and famine
Booking clients in advance means that you can break out of the feast and famine cycle in your business - you're no longer living month to month because you're booking out client projects in your schedule, taking payments in advance, and you're able to project and manage your income with more clarity and ease along the way.
More control over your time and schedule
Booking and planning your client work in advance means that you can take a more birds-eye view of your schedule - you can book out work in advance in your calendar, build in time to rest and take a break, and just feel more in control of your workload moving forward.
Peace of mind
More than anything, booking clients in advance can just give you a whole lot of peace of mind and ease that anxiety that we can navigate as business owners - you know that you have work booked in for the foreseeable future, you know that you have enough interest in your services, and you can focus more on doing the work than worrying about where the next client is coming from too.
This is now my fourth year of running my coaching business and my fourth year of being booked out in advance, so I want to share with you today the biggest lessons I've learned along the way in the hopes of them being of some encouragement and insight for you in your own journey too.