At the beginning of this year I realised that I couldn’t remember the last time I had given my website any TLC, and although it wasn’t technically causing any problems for my business I knew that it was time to refocus some of my energy back into my digital home.
And if you take a little look around you’ll see that things are looking a tiny bit different around here - nothing’s changed all that much, but a few tweaks here and there have left me feeling excited about this website again instead of it just feeling like an afterthought.
I’ve never invested in outside branding and website design, mostly because I really do enjoy doing this type of thing myself, and also because I’m a little bit of a control freak and it just doesn’t feel like an investment I want to make in my business right now either.
But there was one area of my branding where I was in need of some outside help and that’s why I booked in a shoot with the incredibly talented Sophie Carefull so that I could finally stop using the same old photo over and over again and actually show up and share a little more of myself online.
Sophie booked me for coaching a few years ago now and I fell in love with her work so I always knew when the time was right she would be the person I would choose.
I am oh so shy behind the camera but Sophie put me completely as ease and I can’t tell you how happy I am with the finished result. As soon as Sophie sent me the final set of photos over email I was itching to update my site, but I had a few decisions to make first.
So next on my list was to create a little branding moodboard, which I’ve shared above. I decided to keep my current colour palette and fonts, mostly because they still feel like a good fit for me and also because changing them would turn this mini brand refresh into a much bigger job. But I did give my logo a little refresh to something that felt a little more like me, and I pulled over some of my recent photos from Instagram so that I could see how my current visual style blended with the photos from Sophie too.
What I was left with is a little visual guide that I can refer back to whenever I need to reconnect to this side of my business, and it was also just such a great feeling to feel so settled in my visual style in this season of my work too.
The visual side of my business has never been in my comfort zone. My writing, my ideas, and my approach is always where I’ve felt most at home and the visual side has been something I’ve slowly developed and found my feet in over time. So to finally be at a place where I feel super settled feels so good.
If you’re itching to DIY a little brand refresh for yourself right now too here are the biggest lessons I’ve learned over the years: