Welcome to The B2C Creative Entrepreneurs Guide To Attracting (And Booking) Dream Clients.
When it comes to being a service based creative entrepreneur, there are three things I truly believe about the work that we do:
1. We do our best work when we work with those who we can serve best
2. Our story shapes everything that we do and bridges the gap between what we do and why we do it
3. Honing in on our methodology and ideas is how we become a leader, not a follower, in our industry
I’m passionate about helping freelancers and creatives make big and beautiful things happen online so that they can stand out, differentiate themselves from the crowd, and really share their message and purpose with the right people for them. When it comes to attracting and booking dream clients, I believe that authentic content marketing is the best way to cultivate those connections and turn those connections into client leads and bookings.
But I also believe that the best content marketing strategy comes from a place of really understanding your story and your message and the part they play in shaping and defining your brand and your methodology. So that’s exactly what we’re going to dig into in this guide - your story, your message, your expertise, and how best you can show your ideal clients the value of your work and build those connections that convert into clients.
In my recent blog post, You Don’t Have To Create For Other Business Owners To Build A Successful Online Business, I touched on the fear many B2C brands have that there isn’t a viable audience for them online for their business:
Today I'm going to be digging even deeper into how you can tap into the power of your online presence as a B2C brand so that you can connect with your ideal audience and cultivate relationships and community that leads into clients, customers, and profit.